Le Chic after 50's vision

The idea of this blog was born after years of feeling lesser due to a lack of representation of post-menopausal women in the media and in the fashion world. For the last few decades, unless a woman – or a person identifying as a woman – looks young and fit, she will not find someone her age and shape in advertisements for travel and lifestyle, and even less so in the luxury industry. There is nothing wrong with hiring young and slim content creators. Still, everyone knows that young adults in their 20s and/or early 30s are not the primary demographics paying good money for designer brands and five-star hotels. I don’t see myself in their media campaigns, do you?

With this blog and my social media accounts, I intend to change the world's prejudiced views on women over 50. Will you help me do that?